Local Media & Marketing Conference 2018

Category Archives : news

Charities Losing Out Due To GDPR

On October 3, 2018, Posted by , In news, With No Comments

If you run a business and are involved in marketing in any way, then surely you would have heard of the GDPR. The GDPR stands for the General Data Protection Regulations and they came into force on May 25th this year. The new regulations place strict rules on how we,…

5 Ways to Get More Bang for Your Social Media Buck

On September 19, 2018, Posted by , In news, With Comments Off on 5 Ways to Get More Bang for Your Social Media Buck

In today’s marketing landscape, social media seems like a no-brainer choice for your advertising dollars. With seven out of 10 Americans having social media accounts and often spending more than two hours per day scrolling through their feeds, social media marketing is simply the most efficient way to reach the…

Dos Toros Created a Burrito-Themed Meme Account to Boost Its Own Following

On September 19, 2018, Posted by , In news, With Comments Off on Dos Toros Created a Burrito-Themed Meme Account to Boost Its Own Following

People don’t want to follow brands on Instagram–at least, that’s what Leo Kremer, co-founder of Dos Toros, a fast-casual Mexican chain with locations in New York and Chicago, found to be true. Two years ago, Kremer and his team were trying to build up Dos Toros’ Instagram account, which at…

These Are the Networks Available on DirecTV Now, Sling, Hulu, YouTube TV and PlayStation Vue

On September 19, 2018, Posted by , In news, With Comments Off on These Are the Networks Available on DirecTV Now, Sling, Hulu, YouTube TV and PlayStation Vue

When cable was first introduced in the late 1940s there weren’t many options for audiences to choose from. But as networks grew, so did the

Foods Made Up Half of Facebook IQ’s Topics to Watch for August

On September 19, 2018, Posted by , In news, With Comments Off on Foods Made Up Half of Facebook IQ’s Topics to Watch for August

The power of positive thinking spread to Facebook users in August, as affirmations was one of Facebook IQ’s Topics to Watch for the month. Affirmations and associated topics new thought, personal life, positive mental attitude, law of attraction, optimism, belief, spirituality, new age and gratitude saw conversations grow 3.2 times…

Pinterest: Here’s How to Use the ‘More Ideas’ Tab

On September 19, 2018, Posted by , In news, With Comments Off on Pinterest: Here’s How to Use the ‘More Ideas’ Tab

Did you know that Pinterest allows you to find Pins that are similar to those you’ve already saved by using a “More Ideas” tab? This tab can be found on each of your boards and individual board sections. Our guide will show you how the “More Ideas” tab works. Note:…

Watching This Swedish CEO Plow Through Glass Using Heavy Machinery Is Oddly Satisfying

On September 19, 2018, Posted by , In news, With Comments Off on Watching This Swedish CEO Plow Through Glass Using Heavy Machinery Is Oddly Satisfying

The patron saint of Swedish Heavy Machinery is likely Jean-Claude Van Damme. The actor’s “Epic Split,” a 2014 gymnastic foray between two Volvo big rigs, is the standard bearer of demonstrating the precision of Swedish engineering–and the use of Enya’s music in advertising. The highly-awarded stunt, with a charming, entertaining…

2 Creatives Send Soap Gift Boxes to NRA-Backed Senators With Ominous ‘Blood on Your Hands’ Messaging

On September 19, 2018, Posted by , In news, With Comments Off on 2 Creatives Send Soap Gift Boxes to NRA-Backed Senators With Ominous ‘Blood on Your Hands’ Messaging

It’s no secret that the National Rifle Association has a cozy relationship with many members of Congress, which many contend acts as a roadblock to meaningful gun reform legislation. And such relationships have received particular attention in recent months, following the Marjory Stoneman Douglas High School shooting and subsequent student…

Instead of Leaving an Empty Chair, Google Should Have Talked to Congress About Bots

On September 19, 2018, Posted by , In news, With Comments Off on Instead of Leaving an Empty Chair, Google Should Have Talked to Congress About Bots

When Google failed to send a top executive to a congressional hearing earlier this month, more than a few lawmakers from both parties were frustrated that CEO Sundar Pichai didn’t answer questions alongside Twitter CEO Jack Dorsey and Facebook COO Sheryl Sandberg. However, Google could have saved itself plenty of…

New media research by GlobalWebIndex reveals valuable untapped TV audience

New media research by the International Television Research Group (inTV) and GlobalWebIndex has identified an untapped TV audience of 112.5 million consumers. They are frequent consumers of international TV channels, but who fall outside of the top income segment that advertisers usually target through ad campaigns on international TV channels….