Local Media & Marketing Conference 2018

Category Archives : Advertising

New media research by GlobalWebIndex reveals valuable untapped TV audience

New media research by the International Television Research Group (inTV) and GlobalWebIndex has identified an untapped TV audience of 112.5 million consumers. They are frequent consumers of international TV channels, but who fall outside of the top income segment that advertisers usually target through ad campaigns on international TV channels….

Red Bee announces the launch of Telemundo’s brand refresh

Red Bee, the creative and branding agency, today announces the launch of broadcaster Telemundo’s refreshed brand design. As the leading Spanish-language broadcaster in the United States, Telemundo is recognised for redefining Hispanic media and content. Red Bee was tasked with leading the rebrand and campaign launch. The agency’s work encompassed;…