Local Media & Marketing Conference 2018

Category Archives : Lead Article

New media research by GlobalWebIndex reveals valuable untapped TV audience

New media research by the International Television Research Group (inTV) and GlobalWebIndex has identified an untapped TV audience of 112.5 million consumers. They are frequent consumers of international TV channels, but who fall outside of the top income segment that advertisers usually target through ad campaigns on international TV channels….

Startups and small businesses – learn how you can rapidly grow your business

Digital marketing for small businesses and startups. Learn where it’s best for you to focus to help you rapidly grow your business Have you noticed how most advice and case studies of marketing in books and blogs, focuses on the Big Brands with their Big Budgets. Yes, every business can…

Experiential : Green and Black’s brings decadence to the nation in new experiential campaign

Behavioural communications agency HeyHuman is launching a nationwide sampling campaign for Green and Black’s to promote the brand’s recently introduced range of luxury, bite-sized chocolates, ‘Velvet Fruit’. The sampling campaign will invite consumers across the country to taste the smooth and fruity dark chocolates from the comfort of a velvet…

International technology platform Pathfindr establishes new Norwich base

Technology platform Pathfindr, today announces the relocation of its office to The Glass House on King’s Lane. The office move began over summer and the new space is now fully operational. The company has always been based locally; having previously resided in parent company bigdog’s Norwich office, but due to…

Red Bee announces the launch of Telemundo’s brand refresh

Red Bee, the creative and branding agency, today announces the launch of broadcaster Telemundo’s refreshed brand design. As the leading Spanish-language broadcaster in the United States, Telemundo is recognised for redefining Hispanic media and content. Red Bee was tasked with leading the rebrand and campaign launch. The agency’s work encompassed;…

NewVoiceMedia named by Forbes as one of world’s top 100 cloud companies

Latest.  NewVoiceMedia, a leading global provider of cloud contact centre and inside sales solutions, has for the third consecutive year been named in the Forbes 2018 Cloud 100, the definitive list of top 100 private cloud companies in the world, published by Forbes in collaboration with Bessemer Venture Partners and Salesforce…

7 mistakes new entrepreneurs make when hiring an SEO company

In this day and age, it is almost impossible to run a business without using online platforms. No matter how big or small the enterprise is, it is essential to cover all the basic online needs to guarantee success. As a new business owner, you can start with a small…

Women for Women : “Do not help your children with their homework”

Don’t Help Your Kids With Their Homework – The Atlantic https://t.co/GJSu1w83ho pic.twitter.com/Z4puDfkRB5 — Will Corry (@slievemore) September 17, 2018 One of the central tenets of raising kids in America is that parents should be actively involved in their children’s education: meeting with teachers, volunteering at school, helping with homework, and…

New study finds uncertain rewards motivate consumers to make repeat purchases

Marketers everywhere are looking for what will entice consumers to make a purchase—not just once but repeatedly—and new research points to a rather surprising result. While conventional wisdom says that people don’t like uncertain gains or rewards, a study from the University of Chicago Booth School of Business finds that…