Local Media & Marketing Conference 2018

Pinterest: Here’s How to Use the ‘More Ideas’ Tab

On September 19, 2018, Posted by , In news, With Comments Off on Pinterest: Here’s How to Use the ‘More Ideas’ Tab

Did you know that Pinterest allows you to find Pins that are similar to those you’ve already saved by using a “More Ideas” tab? This tab can be found on each of your boards and individual board sections. Our guide will show you how the “More Ideas” tab works. Note:…

Broadcasts’ Breakout Freshman Hits Attempt to Grow Audiences and Avoid Sophomore Slump

On September 19, 2018, Posted by , In news, With Comments Off on Broadcasts’ Breakout Freshman Hits Attempt to Grow Audiences and Avoid Sophomore Slump

There’s only one thing harder than creating a new broadcast TV hit: building on those ratings in the series’ sophomore season. Time and again during the past few years, a freshman phenom has broken through in a big way–like Empire, How to Get Away With Murder, Blindspot and Quantico–only to…

Foods Made Up Half of Facebook IQ’s Topics to Watch for August

On September 19, 2018, Posted by , In news, With Comments Off on Foods Made Up Half of Facebook IQ’s Topics to Watch for August

The power of positive thinking spread to Facebook users in August, as affirmations was one of Facebook IQ’s Topics to Watch for the month. Affirmations and associated topics new thought, personal life, positive mental attitude, law of attraction, optimism, belief, spirituality, new age and gratitude saw conversations grow 3.2 times…

These Are the Networks Available on DirecTV Now, Sling, Hulu, YouTube TV and PlayStation Vue

On September 19, 2018, Posted by , In news, With Comments Off on These Are the Networks Available on DirecTV Now, Sling, Hulu, YouTube TV and PlayStation Vue

When cable was first introduced in the late 1940s there weren’t many options for audiences to choose from. But as networks grew, so did the

Nielsen Social Content Ratings, Week of Sept. 10: America’s Got Talent … and First Place

On September 19, 2018, Posted by , In news, With Comments Off on Nielsen Social Content Ratings, Week of Sept. 10: America’s Got Talent … and First Place

America’s Got Talent had a talent for drawing interactions on Facebook, Twitter and Instagram during the week of Sept. 10, according to the Nielsen Social Content Ratings. The NBC reality-competition show accounted for the top two entries on the list of television series and specials, totaling 3.537 million and 1.807…

Dos Toros Created a Burrito-Themed Meme Account to Boost Its Own Following

On September 19, 2018, Posted by , In news, With Comments Off on Dos Toros Created a Burrito-Themed Meme Account to Boost Its Own Following

People don’t want to follow brands on Instagram–at least, that’s what Leo Kremer, co-founder of Dos Toros, a fast-casual Mexican chain with locations in New York and Chicago, found to be true. Two years ago, Kremer and his team were trying to build up Dos Toros’ Instagram account, which at…

5 Ways to Get More Bang for Your Social Media Buck

On September 19, 2018, Posted by , In news, With Comments Off on 5 Ways to Get More Bang for Your Social Media Buck

In today’s marketing landscape, social media seems like a no-brainer choice for your advertising dollars. With seven out of 10 Americans having social media accounts and often spending more than two hours per day scrolling through their feeds, social media marketing is simply the most efficient way to reach the…

Instead of Leaving an Empty Chair, Google Should Have Talked to Congress About Bots

On September 19, 2018, Posted by , In news, With Comments Off on Instead of Leaving an Empty Chair, Google Should Have Talked to Congress About Bots

When Google failed to send a top executive to a congressional hearing earlier this month, more than a few lawmakers from both parties were frustrated that CEO Sundar Pichai didn’t answer questions alongside Twitter CEO Jack Dorsey and Facebook COO Sheryl Sandberg. However, Google could have saved itself plenty of…

2 Creatives Send Soap Gift Boxes to NRA-Backed Senators With Ominous ‘Blood on Your Hands’ Messaging

On September 19, 2018, Posted by , In news, With Comments Off on 2 Creatives Send Soap Gift Boxes to NRA-Backed Senators With Ominous ‘Blood on Your Hands’ Messaging

It’s no secret that the National Rifle Association has a cozy relationship with many members of Congress, which many contend acts as a roadblock to meaningful gun reform legislation. And such relationships have received particular attention in recent months, following the Marjory Stoneman Douglas High School shooting and subsequent student…

Watching This Swedish CEO Plow Through Glass Using Heavy Machinery Is Oddly Satisfying

On September 19, 2018, Posted by , In news, With Comments Off on Watching This Swedish CEO Plow Through Glass Using Heavy Machinery Is Oddly Satisfying

The patron saint of Swedish Heavy Machinery is likely Jean-Claude Van Damme. The actor’s “Epic Split,” a 2014 gymnastic foray between two Volvo big rigs, is the standard bearer of demonstrating the precision of Swedish engineering–and the use of Enya’s music in advertising. The highly-awarded stunt, with a charming, entertaining…